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Vital Gardens Product Packaging

Branding / Illustration / Packaging

Vital Garden Supply's organic soils, fertilizers and amendments are second to none when it comes to effectiveness and being eco-conscious. They brought in FUEL to make their brand and packaging set them apart in the market visually.

Fun, Natural Illustrations Tie Everything Together

At first there was some question about whether the company needed a rebrand. We didn't think so. We started with their logo leaves and created illustrations unique to each product that made the roots. Bold typography and a consistent system allows them to own shelf space and be recognized as the industry leader they are. The illustrations helped us create a look that was both professional, but clearly not big-ag.

Vital Garden Supply
Sep 2017