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US Track & Field Ad

Branding / Print

This year, the biggest American track event—the US Track & Field Championship—is being hosted in Sacramento by the SCVB Sports Commission, and will take place at Sacramento State's facility. Although track and field fans from all over the country will converge on Sacramento for the four-day event, the SCVB wanted to up the attendance among locals that normally don't follow track and field events. We created this ad for Sactown Magazine with the intent of grabbing attention—not by featuring the sport itself, but instead focusing on the emotion that observing the sport incur. It may be a slight exaggeration, but this event is legitimately sure to blow you away.

Sacramento Convention & Visitor's Bureau
Apr 2016