One search on the psychology of color will make your head spin. When branding, thinking about color in terms of ‘fit’ is the right approach.
CASE STUDY: TRACK 7 BREWING
RIGHT ON TRACK
Track 7 Brewing, a Sacramento-based brewery and taproom whose name comes from Sacramento’s railroad history, approached FUEL in need of 22 oz. label designs that would help them propel their brand and beer distribution to new heights.
Original Silk Screened Bottle Labels
They wanted label art that utilized their existing logo and had a simple, industrial, pared-down style. They wanted to mimic the feel of their taproom and stand out on busy craft brew retail shelves. FUEL got on board with a great design.