One search on the psychology of color will make your head spin. When branding, thinking about color in terms of ‘fit’ is the right approach.
CASE STUDY: THE HOTEL BAR
A HOT BRAND
FUEL was asked to name and brand the bar at the corner of 15th and L in Sacramento, California.
A great location, this bar just needed some character. With a nod to the 60’s, the new branding extends all the way to the staff uniforms. We consulted with the ownership group and realized their vision of a destination bar that would draw in lunch and after hours crowds from the state capitol.