One search on the psychology of color will make your head spin. When branding, thinking about color in terms of ‘fit’ is the right approach.
CASE STUDY: THE FERGUSON GROUP
Branding with Confidence
FUEL helped the Ferguson Group design a new brand. Confidence, effectiveness and professionalism are conveyed with a strong square shape and classic typography. Use of images allows for the brand to be flexible and speak to the various issues they tackle on a regular basis.