One search on the psychology of color will make your head spin. When branding, thinking about color in terms of ‘fit’ is the right approach.
CASE STUDY: THE CITY OF SACRAMENTO
CALIFORNIA BEGINS HERE
Here at FUEL, we’re proud of the fact that of all the design firms who competed to win the prestigious task of giving the Sacramento Convention and Visitors Bureau (SCVB) a facelift, SCVB chose us. And we’re even prouder of what we delivered. We put a lot of thought, late nights, and weekends into devising their new logo and tagline.
The star in the logo represents Sacramento as the capital of California and the central geographic location of Sacramento as the starting point for many prominent travel destinations in the state.
The color gold nods to our Gold Rush history, as well as the metaphorical gold visitors discover when they come to Sacramento.