One search on the psychology of color will make your head spin. When branding, thinking about color in terms of ‘fit’ is the right approach.
CASE STUDY: SACRAMENTO METROPOLITAN ARTS COMMISSION
Vision for the Future
The Sacramento Metropolitan Arts Commission asked FUEL to help them concept, design and layout their Creative Edge plan, the roadmap to the creative economy for Sacramento. We put a lot of energy into communicating the diverse yet unified vision for the future of the City's arts communities. It was an honor to lend a hand.