One search on the psychology of color will make your head spin. When branding, thinking about color in terms of ‘fit’ is the right approach.
CASE STUDY: ROUDYBUSH
FEED YOUR BIRD’S BRAINS
Roudybush, Inc. is a producer of strategically blended, highly nutritious, all natural bird foods that boasts international distribution. It is acclaimed among its industry as a leader in healthy bird food and is sold in over a 1,000 PetSmart stores nationwide.
FUEL completed a redesign of their 10 lb., 22 oz and 44 oz bags, as well as designed the packaging for their new line of food called Soak and Feed, which included us pitching names for the six different varieties of Soak and Feed bird food.