One search on the psychology of color will make your head spin. When branding, thinking about color in terms of ‘fit’ is the right approach.
CASE STUDY: PLANKTHEORY
Launching a new brand is tough, especially when it is attached to a big, broad vision. Planktheory comes from the mind of Jerry McCall, who is know for wild ideas. We worked hand-in-glove through many iterations until we got here... to the egg that is the beginning of all creation.