One search on the psychology of color will make your head spin. When branding, thinking about color in terms of ‘fit’ is the right approach.
FUEL works with our clients to understand how their brand and business integrate, what their audiences are bringing to the table and how their brand can become a meaningful part of their customer’s story.
“FUEL’s redesign of our packaging was instrumental in getting our products onto PetSmart’s shelves, and focused our brand into what it is today.”
A company’s ‘brand’ is the sum total of ALL experiences a person has with a company. From advertisements, signage, the website and even the initial phone call, people are building a perception of you and your business. FUEL helps company make sure that everything within your control is designed to impress and build equity with your customers.
Brand Strategy & Core Message Development
Identity & Logo Design
Graphic design for print, web and the environment
Advertising & Copywriting
FUEL works with architects, owners and developers to create sign programs that make buildings and spaces unique, and add value to the project. Our team stays with the project from design through construction to ensure the original design intent is met, and our client’s money was spent well.
City, Campus and Corporate Wayfinding System Design
Master Sign Program Design
Monument Sign Design
City Archways and Placemaking Sign Design
A lot of websites look great, but many don’t get business done. At FUEL understands that a website must function and provide a seamless user experience, complimenting the businesses internal processes.
Website and App Design
Search Engine Optimization
FUEL can help you visually claim your shelf space in the retail market and create packaging that fulfills the promises made prior to the sale.
Container Design & Vendor Coordination
Consulting on Fulfillment
FUEL suported Mazda Raceway Laguna Seca in its marketing efforts for the 2013 RedBull U.S. Grand Prix, producing stickers and posters to localize the event for its only trip to the West Coast of the U.S.