One search on the psychology of color will make your head spin. When branding, thinking about color in terms of ‘fit’ is the right approach.
CASE STUDY: LONE TREE STABLES
LONE TREE STABLES
After conquering the DIY peel and stik real wood surface world, the Stikwood founders fulfilled a life-long dream of owning a stable. Always the visionaries, they are bringing the same ethos to this venture and wanted a different type of brand—one that focused on the culture of horse ownership and the nurturing of the people and animals' souls.
We looked to the past to inform the nature of the mark, creating a sophisticated mark that would start their unique story off right.