One search on the psychology of color will make your head spin. When branding, thinking about color in terms of ‘fit’ is the right approach.
CASE STUDY: KAISER PERMANENTE
FUEL was asked by Lionakis to work with their interiors department & provide signage design and programming for their Northern California Kaiser Behavioral Health projects. The environments that the architects have created are inspiring and FUEL has accepted the challenge to create signage that meets their heigh standards and is, in some small way, part of the healing process.