One search on the psychology of color will make your head spin. When branding, thinking about color in terms of ‘fit’ is the right approach.
CASE STUDY: GROGTAG.COM
FERMENTING HOMEBREW BRANDS
Homebrewers know that the place to go for quick high quality custom homebrew labels is GrogTag.com and FUEL helped bring the brand (and website) to life.
As a brand built by homebrewers for homebrewers, authenticity and meaningful connections are key to their success. The brand was designed to be approachable and able to carry the unique humor that binds all homebrewers. We developed the tagline 'At least your beer will look good' with this in mind.