One search on the psychology of color will make your head spin. When branding, thinking about color in terms of ‘fit’ is the right approach.
CASE STUDY: DELTA AMERICAS
Working with WeidnerCA, Sacramento's premier signage company, we implemented the exterior place-making sign system at Delta Americas' new campus. It became clear early on that scale and placement of the signs was key to a successful system given the expansive approach to the lot.