One search on the psychology of color will make your head spin. When branding, thinking about color in terms of ‘fit’ is the right approach.
CASE STUDY: CALSTRS
The California State Teachers’ Retirement System must communicate timely information about pensions, the history of plan funding and the value of their defined benefits to over 862,000 teachers as well as the general public. Those who visit the site need to be able to navigate through a vast sea of content quickly, and target the information that pertains to them easily.
FUEL designers, in conjunction with web developers Digital Deployment, put the user’s needs first and created a site structure with a clean interface that strategically organizes CalSTRS’ content in an intuitive way.