One search on the psychology of color will make your head spin. When branding, thinking about color in terms of ‘fit’ is the right approach.
CASE STUDY: CALIFORNIA AUTO MUSEUM
DAS CAR POSTERS
The California Automobile Museum tasked FUEL with creating poster artwork for their 2012 WUNDERCARS! exhibit.
Vintage Good Taste
The series of posters displayed the four renowned German car companies that California Automobile Museum is showcasing: BMW, Porsche, Mercedes Benz and Volkswagen. FUEL used bright colors with an overall retro feel to convey the history and fun that corresponds to the cars depicted, and the results were as beautiful and unique to behold as the vehicles themselves. Screen-printed and signed by the artist, Brent Rector, the artwork was also used to promote the exhibit in various publications and online.