CASE STUDY: CALFIRE
WeidnerCA, and our Marketing Partner Sagent, were tasked by CALFIRE to create a Ready for Wildfire marketing campaign to inform and change Californians’ behaviors in order to prevent wildfires.
Inspired by children’s art, WeidnerCA created approachable illustrations that informed but did not compel through fear.
This allowed the team to create a look that could lead with timely messages, and create an overall look of the campaign that was recognizable as uniquely CALFIRE. The campaign continues today, and has been very successful and widely praised.