One search on the psychology of color will make your head spin. When branding, thinking about color in terms of ‘fit’ is the right approach.
CASE STUDY: CALFIRE
FUEL, and our Marketing Partner Sagent, were tasked by CALFIRE to create a Ready for Wildfire marketing campaign to inform and change Californians’ behaviors in order to prevent wildfires.
Inspired by children’s art, FUEL created approachable illustrations that informed but did not compel through fear.
This allowed the team to create a look that could lead with timely messages, and create an overall look of the campaign that was recognizable as uniquely CALFIRE. The campaign continues today, and has been very successful and widely praised.