CASE STUDY: BEARPAW SHOES
Bearpaw needed a refresh of their catalog, and WeidnerCA pointed out that in doing so they should refresh their brand.
Previously, they leaned heavily on native american imagery and bear skins. We suggested that they needed to eliminate the kitsch and keep the nature. We coordinated photography and designed a new visual voice for the company that was contemporary, relaxed, beautiful and fun… just like bearpaws.