One search on the psychology of color will make your head spin. When branding, thinking about color in terms of ‘fit’ is the right approach.
CASE STUDY: SACRAMENTO BALLET
A Strong Pas De Deux
FUEL helped Sacramento Ballet market their 2017 Season. Having undergone a transition year, the Ballet asked FUEL to create something modern and dynamic. Strong typographic elements and dramatic black and white images drive home the passion and strength of the 2017 lineup while creating a strong brand presence over the course of the year.