One search on the psychology of color will make your head spin. When branding, thinking about color in terms of ‘fit’ is the right approach.
CASE STUDY: AMERICAN RIVER BANKSHARES
TAKE THIS DESIGN TO THE BANK
FUEL took one of the region’s leading commercial banks and redesigned their look from the ground up. Through acquisitions, the bank had developed three different identities in three distinct regions and wanted a unified look that would make their marketing efforts more efficient.
The launch of the new brand would also pave the way for a series of changes that would make the clients' lives better and the bank’s processes more streamlined. The launch went off without a hitch and the identity quickly became part of both their internal culture and an exciting new look that their clients' embrace.