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Calfire Ready for Wildfire Marketing Campaign

Illustration / marketing

FUEL, and our Marketing Partner Sagent, were tasked by CALFIRE to create a Ready for Wildfire marketing campaign to inform and change Californians' behaviors in order to prevent wildfires.

Lasting Change Through Smart Marketing

FUEL, inspired by children's art, created approachable illustrations that informed but did not compel through fear. This allowed the team to create a look that could lead with timely messages, and create an overall look of the campaign that was recognizable as uniquely CALFIRE. Very successful, the campaign has been widely praised and continues today.

Oct 2017