One search on the psychology of color will make your head spin. When branding, thinking about color in terms of ‘fit’ is the right approach.
ALL DESIGN IS BRANDING
Think of a company as a person, with all the potential and pitfalls that comes with a unique personality. Each time your clients & customers interact with your company they get a clearer picture of what to expect from you. Actively forming this personality/perception is branding.
A successful brand understands who it is and why it exists, is true to its core values, is authentic, and has buy-in from the entire organization.
It’s never been easier for a company to express its culture, values and products. It has also never been easier to get off track, lose focus and customers.
FUEL can help you clarify an existing brand, or define a new one from the ground up—creating a brand that works in tandem with your entire organization to make communication with your customers easier and more effective.
BRANDING & DESIGN
Brand Strategy & Core Message Development
Identity & Logo Design
Graphic design for print, web and the environment
Advertising & Copywriting