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IT TAKES SPEED… AND SOME FUEL TO WIN

American Le Mans 2013

Illustration / Print / Signage

Mazda raceway has earned it's place as one of the world's legendary race tracks, and FUEL is it's designer. For the past 4 race seasons, FUEL has been tasked with creating three outcomes at Mazda Raceway Laguna Seca: Solidify the track’s brand as the premier racing destination in the State of California, Increase ticket sales and Land new sponsorships for the track. With ticket sales rising 10% in the first year and a new look for track materials, this racecar is ready for victory.

CLIENT
Mazda Raceway Laguna Seca
DATE
Apr 2016
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