American Le Mans 2013
Illustration / Print / Signage
Mazda raceway has earned it's place as one of the world's legendary race tracks, and FUEL is it's designer. For the past 4 race seasons, FUEL has been tasked with creating three outcomes at Mazda Raceway Laguna Seca: Solidify the track’s brand as the premier racing destination in the State of California, Increase ticket sales and Land new sponsorships for the track. With ticket sales rising 10% in the first year and a new look for track materials, this racecar is ready for victory.